Talo is hiring on behalf of our client
Fractional CFO
Listed yesterday
Fractional CFO for a profitable, fully remote DTC pet brand scaling from $50M+ to $100M+. One to two days a week, fully remote, US$7,000-10,000 a month retainer, reporting straight to the CEO.
Our client is a profitable DTC pet brand selling across Shopify, Amazon and Chewy: $50M+ a year in revenue, $2M+ a month on Meta, a lean 100% remote senior team and a second brand just launched. Finance has been run by the CEO, the team, an outside bookkeeper and a CPA; doubling the business means the money now needs one owner.
What you will do
- Run a 13-week cash flow, updated weekly before the Monday leadership meeting.
- Own the monthly close with the bookkeeper and the P&L review with the CEO.
- Pay contractors twice a month, plus supplier, freight and affiliate payments.
- Build annual and monthly budgets, subscription cohort and cash conversion cycle projections.
- Manage credit lines, the asset-based lending facility and CPA-supported tax filings.
- Own the controls: two-person approvals, monthly reconciliations and the AI finance automations.
Who you are
- You have held the CFO or VP of Finance seat at a DTC ecommerce brand doing $30M+ a year. Non-negotiable.
- You have personally run 13-week cash flows, monthly closes and supplier payments, not supervised them.
- You have reconciled Shopify and Amazon payouts and speak nCPA, MER, LTV, COGS and inventory cash cycles.
- You have set up or managed an inventory- or receivables-backed credit facility.
- You make judgement calls on cash, credit, controls and tax with no finance team above or beside you.
- You are responsive when a cash or payment issue lands outside your set days.
What you get
- US$7,000-10,000 a month retainer for about 1-2 days a week, invoiced monthly.
- Fully remote, ongoing retainer, open to candidates in Canada, the US and the UK.
- Real influence: your forecasts drive inventory, spend and growth decisions.
- A direct line to the founder and CEO, with no layer in between.
- AI-first finance, so your time goes to decisions rather than busywork.
How the process runs
- 1.Apply through the link on this page.
- 2.Intro call on the business, the finance function and your track record.
- 3.Working conversation with the CEO on cash, credit and controls.
- 4.Offer and start on an ongoing monthly retainer.
Questions people ask
Is this advisory work?
No. You personally run cash flow, the close, payments, tax, budgets, projections, controls and the credit facilities.
Can I do this alongside other clients?
Yes. It is about 1-2 days a week as needed, provided you are reachable when a cash or payment issue comes up.
Why is the company not named?
This is a confidential search. It is a profitable DTC pet brand at $50M+ a year, selling on Shopify, Amazon and Chewy, with a second brand recently launched. You learn the name once we speak.
What is the most urgent problem on day one?
The next two quarters of inventory POs are funded through credit lines and an asset-based lending facility. Your forecasts decide what gets ordered.
If you have run the money at a $30M+ DTC brand and want the whole seat, apply.