Talo is hiring on behalf of our client
Creative Strategist
Listed 3 weeks ago
A senior Creative Strategist role at a fast-growing direct-to-consumer sexual wellness brand. You lead a pod of one to two editors and ship VSLs and AI-generated ads at consistent volume, not in bursts. $10,000 base per month plus a performance bonus tied to ad spend.
Our client is a direct-to-consumer sexual wellness brand scaling on Meta at over $4M a month. That spend burns through creative faster than the team can make it, so creative is the growth constraint and this role exists to remove it.
What you will do
- Lead a creative pod of one to two editors so testable ads reach the account on a predictable cadence.
- Concept and direct VSLs that win in testing and hold up as spend scales.
- Build AI-generated ad concepts that expand creative capacity without diluting performance.
- Brief, review and iterate on editor output so quality stays consistent across the pod.
- Turn Meta and TrendTrack data into the next round of concepts: compound winners, cut losers fast.
- Decide what gets made, what gets tested and what gets killed.
Who you are
- You have led a creative pod and directed editors to deliver at volume.
- You have made performance ads, especially VSLs and AI-generated ads, for a heavy-spending Meta brand.
- You have at least $750,000 in ad spend behind your own concepts in the last 90 days.
- You have worked on accounts spending at least $1M per month.
- You can show proof: ad account screenshots, produced creatives and concept breakdowns.
- You work independently with roughly an hour of manager time a day, and you want it that way.
What you get
- $10,000 base per month.
- Performance bonus, your choice of structure: 10% of ad spend capped, or 5% of ad spend uncapped.
- A paid two-week trial sprint as part of the hiring process.
- Full ownership of concepts, testing and the results behind seven-figure monthly spend.
- No fixed schedule, low micromanagement, fast tempo, working inside the brand's own team.
How the process runs
- 1.Application review, including ad account screenshots, produced creatives and concept breakdowns.
- 2.Interview.
- 3.Paid two-week trial sprint, then a testing period.
- 4.Offer. Start as soon as possible.
Questions people ask
Why is the company not named?
This is a confidential search. You get the full picture of the business: a direct-to-consumer sexual wellness brand, scaling on Meta at over $4M a month, building creative pods. The name is shared with candidates during the process.
Is the trial sprint paid?
Yes. The two-week sprint is paid and is part of the hiring process, followed by a testing period on the concepts you create.
What if I do not have the ad spend proof?
Applications without ad account screenshots, produced creatives and concept breakdowns will not progress. The bar is at least $750,000 behind your own concepts in the last 90 days and experience on accounts spending $1M+ a month.
Am I writing briefs or making the calls?
You make the calls. You are not executing someone else's brief: you decide what gets made, tested and killed, and you direct one to two editors to deliver it.
How much management will I get?
Around one hour of manager time per day, no fixed schedule. This role suits someone who sets their own pace and priorities.
We move decisively and respect your time.