Talo

Fractional CFO

Own the finance function of a profitable $50M+ DTC brand

Fractional CFO for a profitable, fully remote DTC pet brand scaling from $50M+ to $100M+. One to two days a week, fully remote, US$7,000-10,000 a month retainer, reporting straight to the CEO.

Apply now

Working with the best 7-9 figure brands

Prestige LockerVegamourClientModa MinxHH UniqueValevaSeleneSpacegoodsAnkhwayA Vintage FitVariety ModeReal Mad HoneyBloom & BondClientVentoréLuhxeVayosePetJetRosabellaHealifeco
4.5 out of 5 · 61 reviews on Trustpilot
  • Trustpilot review by Inna Tupas: The best recruitment agency
  • Trustpilot review by Harrison Ji: I came across Talo through my job search
  • Trustpilot review by Gabriella Biazus: I got the job!!

Our client is a profitable DTC pet brand selling across Shopify, Amazon and Chewy: $50M+ a year in revenue, $2M+ a month on Meta, a lean 100% remote senior team and a second brand just launched. Finance has been run by the CEO, the team, an outside bookkeeper and a CPA; doubling the business means the money now needs one owner.

What you'll get

  • US$7,000-10,000 a month retainer for about 1-2 days a week, invoiced monthly.
  • Fully remote, ongoing retainer, open to candidates in Canada, the US and the UK.
  • Real influence: your forecasts drive inventory, spend and growth decisions.
  • A direct line to the founder and CEO, with no layer in between.
  • AI-first finance, so your time goes to decisions rather than busywork.
  • Trustpilot review by Alex Dod: One of the best recruitment experiences I had
  • Trustpilot review by Ciarán Foley: Excellent professional service

What you'll do

  • Run a 13-week cash flow, updated weekly before the Monday leadership meeting.
  • Own the monthly close with the bookkeeper and the P&L review with the CEO.
  • Pay contractors twice a month, plus supplier, freight and affiliate payments.
  • Build annual and monthly budgets, subscription cohort and cash conversion cycle projections.
  • Manage credit lines, the asset-based lending facility and CPA-supported tax filings.
  • Own the controls: two-person approvals, monthly reconciliations and the AI finance automations.

Who you are

  • You have held the CFO or VP of Finance seat at a DTC ecommerce brand doing $30M+ a year. Non-negotiable.
  • You have personally run 13-week cash flows, monthly closes and supplier payments, not supervised them.
  • You have reconciled Shopify and Amazon payouts and speak nCPA, MER, LTV, COGS and inventory cash cycles.
  • You have set up or managed an inventory- or receivables-backed credit facility.
  • You make judgement calls on cash, credit, controls and tax with no finance team above or beside you.
  • You are responsive when a cash or payment issue lands outside your set days.
  • Trustpilot review by Amrita Jeremiah: I've been through multiple recruiting processes
  • Trustpilot review by Ece Arikbag: I had a fantastic experience throughout

How it works

  1. 1Apply through the link on this page.
  2. 2Intro call on the business, the finance function and your track record.
  3. 3Working conversation with the CEO on cash, credit and controls.
  4. 4Offer and start on an ongoing monthly retainer.
  • Trustpilot review by Tajdar Muhammad: It was a smooth and quick process
  • Trustpilot review by Ria: Positive recruitment experience

Questions people ask

Is this advisory work?
No. You personally run cash flow, the close, payments, tax, budgets, projections, controls and the credit facilities.
Can I do this alongside other clients?
Yes. It is about 1-2 days a week as needed, provided you are reachable when a cash or payment issue comes up.
Why is the company not named?
This is a confidential search. It is a profitable DTC pet brand at $50M+ a year, selling on Shopify, Amazon and Chewy, with a second brand recently launched. You learn the name once we speak.
What is the most urgent problem on day one?
The next two quarters of inventory POs are funded through credit lines and an asset-based lending facility. Your forecasts decide what gets ordered.
  • Trustpilot review by Rafael Delada: Talo is a great company, an A+ rating
  • Trustpilot review by Adriane Quiroz: Stellar experience

If you have run the money at a $30M+ DTC brand and want the whole seat, apply.

Apply now
Hiring: Fractional CFO · Talo