Talo is hiring on behalf of our client
Head of Brand & Community
Listed yesterday
First brand hire at a profitable, fully remote DTC pet brand selling premium products across Shopify, Amazon and Chewy. You own the story, the giving-back programme, the brand-moment calendar, PR and community — US$85–120K/yr base (Canada, UK, Ireland) or US$45–70K/yr (Mexico, Ukraine, Brazil), plus a 10–20% bonus.
Our client is a growing e-commerce brand in the premium pet category: $50M+ a year, profitable, $2M+ a month on Meta, a 100% remote lean senior team, and a second brand for dogs just launched. Performance marketing made them the most bought; this role exists to make them the most loved and trusted in North America on the way to $100M+.
What you will do
- Own the brand story, positioning and guidelines across both brands, verified by a quarterly brand audit
- Start a giving-back programme with shelter and rescue partners, measured in pets helped and dollars donated
- Build and run a yearly brand-moment calendar: National Cat Day, Clear the Shelters, Giving Tuesday and more
- Win press and earned media, so every brand moment grows mentions and reach quarter on quarter
- Build a super-fan community and a steady flow of customer stories that lift word-of-mouth share
- Report brand health monthly and run the brand budget to plan, directing PR, event and design contractors
Who you are
- 7+ years in brand, communications or brand marketing at consumer brands (5–6 with a strong track record)
- You have built awareness through cause or nonprofit partnerships, events and PR, with press wins to show
- You have run campaigns for a North American audience, including events run remotely
- You have managed PR agencies, event contractors and design contractors
- You work without a playbook or a team, and set your own standards
- Fluent English, and resident in Canada, the UK, Ireland, Mexico, Ukraine or Brazil
What you get
- US$85–120K/yr base (Canada, UK, Ireland) or US$45–70K/yr (Mexico, Ukraine, Brazil), plus 10–20% bonus
- Full-time contractor, invoicing monthly, fully remote
- Real budget for events, donations, PR and sponsorships
- The brand function built from the ground up, reporting directly to the CEO
- A small, senior, fully remote team and a clear path from $50M to $100M+
How the process runs
- 1.Apply through the link with your CV and press or campaign wins
- 2.Intro call to cover scope, scale and pay
- 3.Interview with the CEO on how you would build the brand
- 4.Offer and start date
Questions people ask
Why is the company not named?
This is a confidential search. You learn exactly what kind of business it is — premium DTC pet, $50M+ a year, Shopify, Amazon and Chewy, fully remote — and the name is shared with you during the process.
Is this a strategy role or a hands-on role?
Both. There is no team to inherit, so you set the direction and then run the moments, the partnerships and the agencies yourself.
Why are there two pay bands?
Pay is set by location. Canada, the UK and Ireland sit at US$85–120K; Mexico, Ukraine and Brazil at US$45–70K. Both include the 10–20% bonus.
Who is this not for?
Anyone who needs an existing playbook, an in-house team or daily direction. This is the first brand hire and the work starts from a blank page.
If you have made a brand loved before, do it again at the scale this one has already reached.