Talo is hiring on behalf of our client
🎯 DTC Brand & Creative Lead -Joint Health Supplements CEDBCL004
Listed 6 days ago
A senior Head of Brand role at a DTC joint health supplements brand selling to customers 40+. You set direction with the founder, then carry the positioning across advertising, email, website, ambassadors, events and product yourself. 4,000–10,000 per month, based on experience and proven track record.
Our client sells joint health supplements to people 40+ who live with joint pain and refuse to let it limit them. Today most growth comes from Facebook arbitrage rather than brand pull, and this role exists to change that.
What you will do
- Create a brand position distinct enough to own a category, not compete inside one
- Make that position real across advertising, email, website, ambassadors, events and product
- Set strategic direction with the founder, who has roughly one hour a day to give
- Build brand memory with a 40+ customer who has heard every promise in this category
- Grow organic traffic and returning customer rate as dependence on paid arbitrage falls
- Increase lifetime value through reputation and customer experience, measured commercially
Who you are
- You have taken a DTC brand from heavy Facebook arbitrage toward genuine category leadership
- You have carved out a distinct market position and defended it as competitors reacted
- You have carried a position through a whole business, not one channel
- You move between strategy and hands-on execution without losing momentum
- You decide independently and defend your decisions rather than wait for approval
- You can speak to a skeptical 40+ customer with empathy and authority, never hype
What you get
- 4,000–10,000 per month, set by experience and demonstrated track record
- Significant ownership over the future position of the brand
- High autonomy and direct access to the founder
- A clear mandate: the strategy is agreed, the execution is yours
- Target start date of 19 October 2026
How the process runs
- 1.Application review
- 2.Initial interview
- 3.Client interview on brand judgment, ownership and past results, plus a practical case discussion
- 4.Final conversation, then offer
Questions people ask
Which company is this?
This is a confidential search. It is a growing DTC supplements brand selling joint health products to customers 40+. You will learn the full details, including the name, once you reach interview stage.
Is this a strategy role or an execution role?
Both, with the weight on execution. Direction is set alongside the founder, then you ship the work across advertising, email, website, ambassadors, events and product.
Will I have a team?
Expect to turn strategy into shipped work without a large team or constant founder input. The founder has roughly one hour per day for this role.
What do I need to show?
Evidence, not vocabulary. Show the brand before you touched it, what you changed and why, and what happened as a result.
We are not hiring someone to manage a brand. We are hiring someone to make it own its category.