Talo is hiring on behalf of our client
Performance Creative Strategist (Meta, VSL & DR)
Listed 3 weeks ago
A senior Performance Creative Strategist for a premium DTC pet brand scaling toward $100m+. You ship 15+ ad briefs a week, own VSLs end to end, and report straight to the founders. $3,000–$5,500 USD base per month, plus a percentage of ad spend and a performance bonus.
Our client is a premium DTC pet brand in a serious scaling phase, putting more than $2,000,000 into Meta every month. The media buying works; the ceiling is creative volume and creative quality, and right now nobody owns that process from script to final asset.
What you will do
- Own the full loop: research, concept, script, brief, production, performance, next round.
- Ship a minimum of 15 ad briefs per week at consistent quality, unprompted.
- Brief short and long form VSLs end to end: angle, hook, script, structure.
- Direct editors and manage production so the pipeline never stalls.
- Turn Northbeam and Meta Ads data into the next round of concepts.
- Deliver monthly and quarterly creative reports with the decision on what to do next.
Who you are
- 3+ years in performance creative for DTC brands or a creative agency.
- Proven VSL copywriter on direct response and performance brands, short and long form.
- You have worked on accounts spending at least $200k per month and can name brands and spend levels.
- You run an AI stack in production for concepts and hooks, and bring your own tooling edge.
- You hold a 15-brief-a-week cadence without anyone chasing you.
- Fluent English, and comfortable deciding angles yourself rather than waiting for a brief.
What you get
- $3,000–$5,500 USD base per month, plus a percentage of ad spend and a generous performance bonus tied to results.
- Creative ownership behind over $2,000,000 a month in Meta spend.
- A direct line to the founders, working alongside marketing, editors and performance marketers.
- Fully remote, senior, judged on spend and results rather than hours.
How the process runs
- 1.Apply through the link on this page.
- 2.Intro call on your experience, spend levels and VSL work.
- 3.Interview with the founders, including a practical look at your creative thinking.
- 4.Offer.
Questions people ask
Why is the company not named?
This is a confidential search. It is a premium DTC pet brand, fully remote, spending over $2,000,000 a month on Meta and scaling toward $100m+. The name is shared once you are in conversation with the founders.
Is 15 briefs a week realistic?
It is the standard for the role, and it is why the role is senior. The expectation is volume and quality with editors and production managed by you, not documents produced for their own sake.
What does the bonus actually look like?
On top of the $3,000–$5,500 USD base there is a percentage of ad spend and a generous performance bonus tied to results. Spend scales when the creative supports it, and your upside scales with it.
Who is this not for?
Anyone who needs someone else's brief to start, has not written VSLs for direct response, or has not worked on accounts spending $200k+ a month.
If you can keep creative ahead of $2,000,000 a month in spend, this role is yours to own.