Talo is hiring on behalf of our client
Creative Strategist — DTC Performance Marketing
Remote / fully flexible · Full-time · Listed 2 months ago
Creative Strategist leading a POD of 2–3 video editors. Remote, $4,000–$6,000 per month.
A growing e-commerce business is hiring a Creative Strategist to own creative strategy for assigned direct-to-consumer brands. You run the full loop, from customer research to launched ads, and you are measured on winners found, not decks delivered.
What you will do
- Own the creative strategy and output of your POD.
- Set direction for 2–3 video editors and hold the execution standard.
- Ship at least 8 new concepts per week, each built on a clear hypothesis.
- Mine reviews, forums, customer calls, and competitor ads for angles.
- Write direct-response scripts across UGC, testimonial, native, and advertorial.
- Work with the Growth Manager to turn performance data into the next test.
Who you are
- 2+ years in direct-response creative, in a DTC brand, CPG business, or performance creative agency.
- Fluent in paid social, particularly Meta.
- Strong at consumer and competitor research.
- Able to turn customer language into advertising angles that convert.
- Confident writing short-form video scripts and direct-response copy.
- CPG, skincare, or supplements experience is especially valuable; directing editors is a plus.
What you get
- $4,000–$6,000 per month.
- Fully remote and fully flexible.
- Ownership of the creative strategy for your own brands.
- A POD of 2–3 editors executing your concepts.
- Direct line to the Growth Manager and real spend behind your winners.
How the process runs
- 1.Apply through the link on this page.
- 2.Intro call about your experience and the role.
- 3.Practical task on angles and scripting.
- 4.Final conversation, then offer.
Questions people ask
Why is the company not named?
This is a confidential search. It is a growing e-commerce business running direct-to-consumer brands on paid social. The name is shared with candidates during the process.
Is this a writing job or a management job?
Both. You write the scripts and concepts, and you direct 2–3 video editors so the work ships at a high standard.
Do I need category experience in CPG or skincare?
It is not required. Experience in CPG, skincare, supplements, or adjacent consumer categories is especially valuable.
How is performance judged?
On breakout winners that become meaningful spend, and on how well you learn from concepts that lose.
If you can turn customer insight into ads worth scaling, apply today.