Talo is hiring on behalf of our client
Head of Funnel & CRO
Remote — Worldwide, flexible location and timezone · Contract · Listed 3 weeks ago
A subscription supplement brand is hiring a Head of Funnel & CRO to lift business-wide profit per visitor by 10% within 90 days, without hurting subscription take rate, churn or refunds. Remote worldwide, contractor, 5,000–8,000 USD/month.
Our client is a growing subscription-focused DTC supplement brand with active paid acquisition and established funnels that are under-optimized. They believe there is meaningful untapped profit in the traffic they already buy, and they want one person to own it end to end.
What you will do
- Audit every active funnel and build tracking that reconciles with orders.
- Write the advertorials, pre-landers, sales pages and upsell copy yourself.
- Run the testing program: hypotheses, prioritization, winners, losers, inconclusive calls.
- Own the post-purchase upsell and downsell sequence and its effect on refunds and churn.
- Direct a Designer and a Developer so tests ship accurately and on time.
- Work directly with the Head of Growth (currently the CEO) and alongside Media Buying, Creative and CX.
Who you are
- You have owned CRO for a DTC brand doing at least $2M per month, agency-side counts if the account was yours.
- You know subscription economics: take rate, AOV, early churn, refunds, long-term value.
- You can show an advertorial, pre-lander or sales page you personally wrote that ran at scale, with results.
- You can explain a past test by sample size, confidence level, decision criteria and business outcome.
- You are comfortable writing briefs, managing designers and developers, and diagnosing tracking issues.
- This is not for you if you have only worked below $2M per month, do not write copy yourself, or need clean tracking from Day 1.
What you get
- 5,000–8,000 USD per month, contractor arrangement.
- Fully remote, worldwide, no fixed location or timezone requirement.
- Full autonomy over day-to-day CRO and testing decisions, with direct access to the CEO.
- A lean execution team from day one and the chance to build a core growth function.
How the process runs
- 1.Apply with your CRO ownership, subscription experience, copy proof and one real experiment.
- 2.Experience interview on funnel economics, experimentation, copywriting and leadership.
- 3.Practical evaluation: diagnose funnel problems and make testing decisions.
- 4.Final discussion and offer. Start ASAP.
Questions people ask
Why is the company not named?
This is a confidential search. You will learn the company at interview stage. It is a growing subscription-focused DTC supplement brand with active paid acquisition and established funnels.
Is this a strategy role or hands-on?
Hands-on. You write the copy, build the hypotheses, analyze the results and direct a Designer and Developer. Nobody else executes your strategy for you.
What is not in scope?
You will not own media buying, ad creative strategy or core brand positioning. You collaborate with those teams to make the full journey convert.
What does the 90-day bar actually require?
Profit per visitor up 10% versus baseline and stable over the final 14 days, at least 2 winning landing pages, and no decline in subscription take rate or rise in zero-day churn or first-order refunds.
Own the funnels, understand the economics, and make every visitor more profitable.