Talo is hiring on behalf of our client
Creative Strategist — DTC Home Decor
Remote, approximately 9:00 AM–5:00 PM Amsterdam time · Freelance · Listed 6 weeks ago
Creative Strategist, remote on Amsterdam hours. $3,000–$7,000/month plus performance bonuses.
A growing direct-to-consumer home decor brand is hiring a Creative Strategist to produce the concepts that win new customers on paid social. You own the ideas that make first purchases profitable and give the media buying team more ways to scale.
What you will do
- Produce 10–15 net-new creative concepts per week across angles, hooks, formats and products.
- Turn concepts into executable briefs with messaging, visual direction, scripts, storyboards and hypotheses.
- Analyze creative performance to understand why ads win or lose, then decide what gets tested next.
- Research customers, competitors and ad patterns to find angles the market is missing.
- Work daily with media buyers, designers, video editors and creators to keep the testing pipeline moving.
- Iterate hard on winners instead of starting from zero every week.
Who you are
- You have proven creative strategy experience with DTC or e-commerce brands.
- You can point to concepts you developed that produced measurable results.
- Your portfolio shows paid social hooks, scripts, briefs or campaigns you helped build.
- You read CPA, conversion rate, ROAS and first-purchase profitability, and turn them into new hypotheses.
- You use AI as part of your everyday research, ideation and production workflow.
- You write and speak strong English, and you produce quality concepts fast.
What you get
- $3,000–$7,000 per month, based on experience, demonstrated results and level of ownership.
- Performance bonuses tied to what your creative actually does.
- Fully remote, working roughly 9:00–17:00 Amsterdam time.
- Ownership of the creative concept pipeline, not a queue of tickets.
- A brand where creative is the main growth lever, so your tests matter.
How the process runs
- 1.Apply through the link with your portfolio.
- 2.Short intro call about your work and results.
- 3.Deep-dive interview on creative strategy and a practical task.
- 4.Offer and start date.
Questions people ask
Why is the company not named?
This is a confidential search. You are applying to a growing e-commerce brand in home decor, and the name is shared with candidates during the process.
Is 10–15 concepts a week realistic?
Yes, because concepts are angles, hooks and briefs rather than finished assets. Designers, editors and creators handle production, and you use AI to accelerate research, scripting and variations.
Do I need home decor experience?
No. Experience with home decor, home goods, furniture or lifestyle brands is a strong advantage, but proven DTC creative strategy results matter most.
Does remote mean flexible hours?
The role is remote and works to approximately 9:00–17:00 Amsterdam time, so you overlap with media buyers and production.
If your ideas can be measured in profitable first purchases, this role is built for you.