Head of Brand & Community
Build the brand for a $50M pet business, reporting to the CEO
First brand hire at a profitable, fully remote DTC pet brand selling premium products across Shopify, Amazon and Chewy. You own the story, the giving-back programme, the brand-moment calendar, PR and community — US$85–120K/yr base (Canada, UK, Ireland) or US$45–70K/yr (Mexico, Ukraine, Brazil), plus a 10–20% bonus.
Working with the best 7-9 figure brands
Our client is a growing e-commerce brand in the premium pet category: $50M+ a year, profitable, $2M+ a month on Meta, a 100% remote lean senior team, and a second brand for dogs just launched. Performance marketing made them the most bought; this role exists to make them the most loved and trusted in North America on the way to $100M+.
What you'll get
- US$85–120K/yr base (Canada, UK, Ireland) or US$45–70K/yr (Mexico, Ukraine, Brazil), plus 10–20% bonus
- Full-time contractor, invoicing monthly, fully remote
- Real budget for events, donations, PR and sponsorships
- The brand function built from the ground up, reporting directly to the CEO
- A small, senior, fully remote team and a clear path from $50M to $100M+
What you'll do
- Own the brand story, positioning and guidelines across both brands, verified by a quarterly brand audit
- Start a giving-back programme with shelter and rescue partners, measured in pets helped and dollars donated
- Build and run a yearly brand-moment calendar: National Cat Day, Clear the Shelters, Giving Tuesday and more
- Win press and earned media, so every brand moment grows mentions and reach quarter on quarter
- Build a super-fan community and a steady flow of customer stories that lift word-of-mouth share
- Report brand health monthly and run the brand budget to plan, directing PR, event and design contractors
Who you are
- 7+ years in brand, communications or brand marketing at consumer brands (5–6 with a strong track record)
- You have built awareness through cause or nonprofit partnerships, events and PR, with press wins to show
- You have run campaigns for a North American audience, including events run remotely
- You have managed PR agencies, event contractors and design contractors
- You work without a playbook or a team, and set your own standards
- Fluent English, and resident in Canada, the UK, Ireland, Mexico, Ukraine or Brazil
How it works
- 1Apply through the link with your CV and press or campaign wins
- 2Intro call to cover scope, scale and pay
- 3Interview with the CEO on how you would build the brand
- 4Offer and start date
Questions people ask
- Why is the company not named?
- This is a confidential search. You learn exactly what kind of business it is — premium DTC pet, $50M+ a year, Shopify, Amazon and Chewy, fully remote — and the name is shared with you during the process.
- Is this a strategy role or a hands-on role?
- Both. There is no team to inherit, so you set the direction and then run the moments, the partnerships and the agencies yourself.
- Why are there two pay bands?
- Pay is set by location. Canada, the UK and Ireland sit at US$85–120K; Mexico, Ukraine and Brazil at US$45–70K. Both include the 10–20% bonus.
- Who is this not for?
- Anyone who needs an existing playbook, an in-house team or daily direction. This is the first brand hire and the work starts from a blank page.
If you have made a brand loved before, do it again at the scale this one has already reached.
Apply now