Hiring: Fractional CFO

About youStep 1 of 3

Full nameEmailPhone — optionalLocation and time zone — optionalLinkedIn — optionalPortfolio — optionalYour CV — PDF please, up to 4 MB; it is read as part of your applicationIntro video — required · a short video of you (1 to 2 minutes), MP4, MOV or WebM up to 100 MB, or a linkor a link anyone can open (YouTube, Vimeo, Loom, or Drive shared as “Anyone with the link”):Why this role? — optional

What monthly retainer are you looking for, in USD?

The engagement is a contractor retainer of about 1–2 days a week, invoiced monthly. The budget is US$7,000–10,000 per month. Give a single figure or a tight range.

What is the earliest date you could start the retainer?

An approximate date is fine.

Which country will you be living and working in during this engagement?

We can only contract with people based in Canada, the US or the UK.

How many years have you held the CFO or VP of Finance seat (the most senior finance person, with no finance leader above you)?

Count only time in that seat, not broader finance or accounting roles.

What was the largest annual revenue of a DTC ecommerce brand where you personally held the CFO or VP of Finance seat?

Revenue at the time you held the seat, in USD. Choose the honest band.

Which of these have you personally done yourself — building the model, running the process or pushing the payments, not directing someone else to?

Select only the items you executed hands-on. We will ask about these in interview.

Built and updated a 13-week cash flow weekly Run a monthly close with an outside bookkeeper Executed contractor, supplier, freight or affiliate payments Reconciled Shopify payouts Reconciled Amazon (Seller Central) payouts Built subscription cohort projections Built cash conversion cycle / inventory cash projections Set up or managed an inventory- or receivables-backed credit facility (ABL) Managed sales tax and corporate filings alongside a CPA Built two-person payment approvals and monthly reconciliation controls Built AI or automation workflows to cut finance busywork None of these

List the brands or companies where you owned finance: name (or a clear description if confidential), your title, dates, annual revenue, sales channels and markets. Then describe the single cash or credit outcome you personally produced that is closest to this role, and why it worked.

Aim for 200–400 words. Be specific about numbers: revenue, cash position, facility size, close timing. Tell us what you did yourself versus what the bookkeeper, CPA or team did.

Share a link to proof of your work: an anonymised 13-week cash flow model, cohort or cash conversion cycle model, or a one-page summary of a credit facility you set up or managed. — optional

Redact anything confidential. A Google Drive, Sheets or Dropbox link with view access is fine. If you have nothing shareable, leave this blank and tell us why in the question above.

It is Thursday. Your 13-week cash flow shows cash dipping below the minimum balance in week 6: a large inventory PO deposit to the China supplier, $2M+ of Meta spend and a quarterly sales tax payment all land in the same week, while the ABL borrowing base is near its cap because Amazon and Chewy receipts are still in transit. What do you do, in what order, between now and Monday — and what exactly do you put in front of the CEO at the Monday leadership meeting?

A paragraph or two. We are interested in your sequencing, the levers you pull, what you verify before raising the alarm, and how you frame the decision for the CEO.

Share a link to a 1–2 minute intro video. — optional

Unlisted YouTube, Loom or Drive link. Record on your phone or laptop, no editing needed. Cover: the brand and revenue where you held the finance seat, one thing you personally run every week, and how you stay responsive to a cash or payment issue outside your set days.

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Fractional CFO

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