Talo

Retention Lifecycle Strategist

Own the back end of a brand scaling to 9 figures

A senior Retention Lifecycle Strategist role at a DTC beauty brand, fully remote at $5,000–$7,500 per month. You own email, SMS and subscription retention end to end, and report email/SMS revenue, flow RPM and churn weekly.

Apply now

Working with the best 7-9 figure brands

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4.5 out of 5 · 61 reviews on Trustpilot
  • Trustpilot review by Inna Tupas: The best recruitment agency
  • Trustpilot review by Harrison Ji: I came across Talo through my job search
  • Trustpilot review by Gabriella Biazus: I got the job!!

Our client is a DTC beauty brand scaling from 8 to 9 figures. The front end works; nobody currently owns what happens after the first order, and this role exists to fix that permanently.

What you'll get

  • $5,000–$7,500 per month, depending on experience.
  • Fully remote, full-time, with overlap with US Eastern time.
  • Full ownership of a revenue line with no one above you doing the hands-on work.
  • A brand whose front end already works, so your tests compound against real volume.
  • Weekly visibility with the marketing team on the numbers you move.
  • Trustpilot review by Alex Dod: One of the best recruitment experiences I had
  • Trustpilot review by Ciarán Foley: Excellent professional service

What you'll do

  • Own email, SMS and subscription retention end to end, as one revenue line.
  • Rebuild and split-test every core flow: welcome, abandon, post-purchase, replenishment, cross-sell, winback, subscription.
  • Plan the campaign calendar a month ahead, including BFCM, launches and Mother's Day.
  • Cut subscription churn through rebuilt cancel flows, skip and swap options, save offers and cadence.
  • Segment by purchase behaviour, subscription status, product and engagement so every send earns its place.
  • Run post-purchase surveys, mine reviews, and build loyalty, post-purchase education and in-package inserts.

Who you are

  • 3+ years in retention, lifecycle or CRM marketing at DTC ecommerce brands.
  • Expert in Klaviyo across email and SMS, with flows you personally built and the revenue they made.
  • Hands-on with subscription retention: cancel flows, save offers, churn reduction.
  • A strong copywriter who writes emails and SMS that sell.
  • Fluent in open rate, CTR, RPM and cohort retention, and able to call your own tests.
  • Able to name specific numbers you moved; authorship gets verified, "was on the team" will not pass.
  • Trustpilot review by Amrita Jeremiah: I've been through multiple recruiting processes
  • Trustpilot review by Ece Arikbag: I had a fantastic experience throughout

How it works

  1. 1Apply through the link on this page.
  2. 2Intro call on your background and the role.
  3. 3Deep dive on flows you built and the numbers you authored.
  4. 4Offer.
  • Trustpilot review by Tajdar Muhammad: It was a smooth and quick process
  • Trustpilot review by Ria: Positive recruitment experience

Questions people ask

Why is the company not named?
This is a confidential search. It is a DTC beauty brand scaling from 8 to 9 figures, and the name is shared with candidates during the process.
Is this a support role under a retention lead?
No. There is no one above you doing the hands-on work. You set the test agenda, make your own calls from the data, and diagnose churn root causes unaided.
What will I be judged on?
Email/SMS revenue and its share of total revenue, flow and campaign RPM, subscription take rate, churn, repeat purchase rate and 90/180-day LTV, reported weekly.
What is expected in the first 90 days?
By 30 days, every flow audited and first tests live. By 60 days, core flows rebuilt or in test, calendar planned a month ahead, cancel flow rebuilt. By 90 days, measurable lift in email/SMS share of revenue and flow RPM, with churn trending down.
Does the time zone matter if I am not in the US?
The role is fully remote, but you need regular overlap with US Eastern time.
  • Trustpilot review by Rafael Delada: Talo is a great company, an A+ rating
  • Trustpilot review by Adriane Quiroz: Stellar experience

If you have built the back end before and can prove the numbers, this one is yours to own.

Apply now