Hiring: Retention Lifecycle Strategist

About youStep 1 of 3

Full nameEmailPhone — optionalLocation and time zone — optionalLinkedIn — optionalPortfolio — optionalYour CV — PDF please, up to 4 MB; it is read as part of your applicationIntro video — required · a short video of you (1 to 2 minutes), MP4, MOV or WebM up to 100 MB, or a linkor a link anyone can open (YouTube, Vimeo, Loom, or Drive shared as “Anyone with the link”):Why this role? — optional

What is your expected monthly salary in USD?

The budget for this role is $5,000–$7,500 per month. Give one figure, not a range.

What is the earliest date you could start?

If you are serving notice, give the first date you could realistically begin.

Can you work at least four hours a day that overlap with US Eastern time?

The role is fully remote and full-time, but weekly reporting and campaign sign-off happen on US Eastern hours.

How many years have you worked in retention, lifecycle or CRM marketing for DTC ecommerce brands?

Count only time where retention, lifecycle or CRM was your main remit at a DTC ecommerce brand or for DTC ecommerce clients.

Which best describes how you have worked in Klaviyo over the last two years?

Choose the one that is closest to the truth. This role builds in the platform; it does not brief others to.

List the DTC brands you have run retention for (brand, your role, dates, rough revenue scale). Then take the two results you are proudest of and tell us the numbers you moved, over what period, and why it worked.

Be specific: flow revenue or RPM before and after, churn reduction, LTV or repeat purchase lift. State plainly what you personally built or decided and what others did — authorship is verified at interview, and "I was on the team" will not pass.

Which of these have you personally built or owned hands-on, not briefed to someone else?

Tick only what you did yourself in the platform.

Klaviyo flow builds and split-tests SMS programme end to end Campaign calendar, promos and peak moments (BFCM, launches) Subscription cancel flows and save offers Skip, swap and subscription cadence changes Segmentation by purchase, subscription and engagement behaviour Loyalty programme Post-purchase surveys, review mining, in-package inserts Writing the email and SMS copy myself Cohort retention and LTV reporting

What is the largest monthly email and SMS attributed revenue you have personally owned?

Use the attributed figure from Klaviyo or your analytics tool for the single biggest month you were accountable for.

Share a link to proof of the work and the results you described above.

A Google Drive or Notion link works well: Klaviyo flow or dashboard screenshots with metrics visible, plus the finished emails or SMS as the customer saw them. Make sure the link is open to anyone with it, and redact anything confidential.

Subscriber churn has risen for three months running. The cancel flow is live, flow RPM is flat and campaign revenue is holding steady. In a paragraph, tell us what you would look at first, in what order, and what you would change in your first two weeks.

We are interested in how you diagnose root causes across messaging, offer design, cadence and product, and how you decide what to test first. Aim for 150–250 words.

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Retention Lifecycle Strategist

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