Own the creative that earns spend across 5-7 DTC brands

What you'll get

• Starting from £40,000, with scope well beyond £100,000 for the right experience.
• Full ownership of strategy, briefs and the call on whether creative earns spend.
• A defined production system: Frame reviews, Airtable stages, clear QA gates.
• Direct client relationships rather than work passed through an account layer.
• Onboarding targets that are clear from day one: first image batch in 7 days, first video batch in 14.

What you'll do

• Own creative strategy for 5-7 DTC brands, including research one-pagers, review language files, personas and a monthly-refreshed winning-ads library.
• Produce roughly 4-5 concepts per client per week across static and video.
• Write briefs that state the business result, the customer belief, the mechanism, the proof and the measure of success.
• Push work through the Airtable workflow: Brief Creation, Big Swing QA, Design, Client QA, Launch, Monitoring.
• Diagnose performance using Hook, Angle, Format and Awareness stage, backing every claim with ad, client, time window and figure.
• Own the client relationship directly, over-inform in the first 90 days, and bring one unrequested strategic idea per month.

Who you are

• 2+ years in performance creative as a strategist, performance copywriter, or media buyer moving into creative strategy.
• Agency or in-house DTC background.
• A genuinely strong writer across briefs, hooks and scripts; samples will be requested and reviewed.
• Comfortable in an ads manager, sorting by spend and forming a defensible view.
• You have a system for quality thinking at volume, not just good instincts.
• Fluent with AI tools, or hungry to be.
• Comfortable with daily Slack contact with clients.

How it works

1. 1Apply through the link on this page.
2. 2Short intro call about your experience and how you work.
3. 3Writing samples reviewed, plus a conversation on performance and diagnosis.
4. 4Final conversation and offer.

Questions people ask

Why is the company not named?

This is a confidential search. You will learn the client's identity during the first conversation.

Is 4-5 concepts per client per week realistic?

Only with a system. That is why we ask how you produce quality thinking at volume, and why research files, personas and a winning-ads library are part of the role.

Do I need to be technical with data?

No SQL required. You need to open an ads manager, sort by spend, and defend a view of what is happening.

What if my experience sits at the media buying end?

That works if you have moved toward creative strategy and can write. Writing ability is assessed directly.