Talo is hiring on behalf of a client

Creative Strategist

A confidential search run by Talo for one of its clients. The full brief is shared with shortlisted candidates.

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About youStep 1 of 6

Full nameEmailPhone — optionalLocation and time zone — optionalLinkedIn — optionalPortfolio — optionalYour CV — PDF please, up to 4 MB; it is read as part of your applicationWhy this role? — optional

What is your salary expectation, as a monthly gross figure in GBP?

The salary for this role starts from £40,000 per year and can go considerably higher with experience. Please give a monthly figure, e.g. "£3,750 per month", and note if it is negotiable.

What is your earliest possible start date?

If you are serving notice, give the first date you could realistically begin.

Where would you be working from, and what is your right-to-work status there?

This role involves daily Slack contact with UK-based clients, so working hours and contract type depend on your location.

How many years have you worked specifically in performance creative (creative strategy, performance copywriting or media buying moving into creative strategy)?

Count only time where performance of the creative was part of your remit.

Which best describes your most recent 2 years of work?

Choose the closest single match.

List the agencies, brands or companies where you did this work, with your role and dates.

For example: "Agency X — Creative Strategist, Mar 2022–present; Brand Y — Performance Copywriter, 2021–2022". Include whether each was agency-side or in-house, and roughly how many brands you held.

Which categories have you produced performance creative for?

Select all you have hands-on experience in.

Fashion and apparel Health and supplements Beauty and skincare Home and lifestyle Food and drink Fitness and equipment Electronics and gadgets Pet Subscription services B2B or SaaS Other

Which markets or regions did you buy or brief creative for?

Select all that apply.

UK Europe (excluding UK) US and Canada Australia and New Zealand Middle East Asia Latin America Africa

Have you personally briefed creative that went on to earn meaningful account spend (not just a high ROAS on a small budget)?

Answer yes only if you wrote or owned the brief yourself, rather than supporting someone else's.

What was the largest monthly ad spend sitting behind creative you briefed?

Use the monthly spend of the account(s) your creative ran in, in the currency you worked in, converted roughly to USD. Be honest — we verify figures later.

At your busiest, how many briefed concepts did you personally produce per week across all clients?

Concepts that reached a designer or editor, not raw ideas.

How many brands or clients did you hold strategic ownership of at the same time?

Ownership means you decided what got briefed, not just executed someone else's plan.

Which of these did you personally own, rather than assist with?

Select only what you did yourself.

Research one-pagers and personas Customer review and language files Winning-ads libraries Hook and angle development Static ad briefs Video scripts Founder-led video scripts Reviewing designer or editor work Reading ads manager performance data Client calls and daily client comms Media buying Editing or design

Share a link to proof of performance for work you briefed.

A Google Doc, deck or folder with ads manager screenshots or dashboard exports showing ad, client (can be anonymised), time window and figure. Make sure the link is publicly viewable.

Share a link to the finished creative itself (the ads as they ran).

A folder, reel, Ads Library link or deck with the actual statics and videos. If nothing is public, upload copies to a shareable folder.

Share a link to two writing samples: one creative brief and one video script or set of hooks.

We read writing samples properly. Anonymise client names if you need to. Please do not send agency case studies written by someone else.

Take one winning ad you briefed and explain why it won.

Include the ad, the client (can be anonymised), the time window and the figures. Then explain the hook, angle, format and awareness stage, what your hypothesis was, and what you briefed next because of it.

Which of these tools have you used regularly?

Select all you have used yourself in the last two years.

Meta Ads Manager TikTok Ads Manager Airtable Frame.io Looker or BigQuery-powered dashboards Notion or ClickUp Figma ChatGPT, Claude or similar AI video or image tools Slack with clients None of these

Describe your system for producing quality thinking at volume — 4–5 concepts per client per week across 5–7 clients.

Be specific about your weekly routine, how you use research and performance data as inputs, and where AI tools fit. We are more interested in the mechanics than the philosophy.

Scenario: you own a fashion DTC client on creative-only. Over the last two weeks our ads have dropped from 18% to under 4% of the account's seven-day spend, and the client's in-house buyer has not launched your last two batches. On Slack the client says the creative "isn't landing" and asks for something completely new by Friday. Their primary KPI is new-customer ROAS. What do you do, in what order, and what do you say to the client?

One or two paragraphs. Tell us what evidence you would pull first, how you would separate creative fatigue from journey, offer or launch issues, and how you would handle the promise and the deadline.

Are you willing to complete a short paid brief exercise using a real brand as part of the process?

This is a paid stage and typically takes a couple of hours.

Share a link to a 1–2 minute intro video.

Record on your phone or laptop, no editing needed. Cover: who you are, the book of brands you have owned, and one ad you briefed that earned spend plus why you think it won. Upload to Loom, YouTube (unlisted), Google Drive or Vimeo and check the link opens for anyone.

How did you hear about this role? — optionalIs there anything about your circumstances, availability or working needs we should know, including any adjustments you would like during the process? — optional

Optional and only used to make the process work for you. Share only what you are comfortable sharing.

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I consent to Talo storing and processing the details I've provided to consider me for this role and, if shortlisted, to present me to its client. I can ask for them to be corrected or removed at any time.