Hiring: Fractional Head of Finance

About youStep 1 of 4

Full nameEmailPhone — optionalLocation and time zone — optionalLinkedIn — optionalPortfolio — optionalYour CV — PDF please, up to 4 MB; it is read as part of your applicationIntro video — required · a short video of you (1 to 2 minutes), MP4, MOV or WebM up to 100 MB, or a linkor a link anyone can open (YouTube, Vimeo, Loom, or Drive shared as “Anyone with the link”):Why this role? — optional

What is your salary expectation for this part-time role, stated as a monthly amount in USD?

The role is budgeted at $90k–110k/year. Give a single monthly figure or a tight monthly range in USD, and note the weekly hours it assumes (e.g. "$7,500/month at ~20 hrs/week").

What is the earliest date you could start?

We want to move as soon as possible. Give an actual date, not a notice period.

Which best describes your location and working hours?

The role requires US-based status and availability during US Eastern business hours.

Which best describes your finance experience to date?

Pick the single closest match. DTC means direct-to-consumer e-commerce brands.

Which of these have you personally owned and produced yourself (not supervised or outsourced)?

Select everything you have built or run hands-on. Be honest — we will test these in interview.

Rolling 13-week cash forecast Weekly unit economics by channel and cohort Month-end close run with a bookkeeper P&L, balance sheet and cash flow statements Inventory and COGS forecasting Reconciling 3PL reports Subscription cohort retention and churn analysis Promo or BFCM margin modelling Break-even ROAS targets and spend guardrails with marketing Working capital or inventory financing models QuickBooks as system owner Pulling and reconciling Shopify and Meta data

Has a founder or CEO changed paid ad spend decisions directly because of numbers you produced?

Answer yes only if your reporting or guardrails changed what was actually spent, not just what was reported.

What is the largest monthly paid ad spend you have built unit economics or spend guardrails for?

Monthly media spend at the business, in USD, at the point you owned the numbers.

Name the DTC brand(s) where you owned finance — company, your title, dates, revenue scale — and describe one decision your numbers changed and why it worked.

Around 200–300 words. Include the metrics you ran on (CAC, LTV, contribution margin, MER, payback), the tools (QuickBooks, Shopify, Meta, 3PL), what you recommended, what the founder or marketing did differently, and the measurable result.

Link to a sanitized example of work you built — a 13-week cash forecast, unit economics model or month-end close pack. — optional

A Google Sheets/Drive link, PDF or screenshot set is fine. Anonymize or scramble figures and remove client names; we care about the structure and logic, not the numbers. Check sharing permissions before submitting.

Scenario: It is early October. Marketing wants to double Meta spend into BFCM. Blended MER looks flat, but new-customer CAC is up 30% quarter on quarter, payback has stretched to 4.5 months, most of the cash is tied up in an inventory buy, and your 13-week forecast shows a cash trough in week 7. The founder is leaning toward spending. What do you tell them, and what do you do?

One or two paragraphs. Be specific about the numbers you would check first, the guardrail you would set with marketing, what you would say to the founder if the data argues against more spend, and what you would do about the inventory and 3PL reconciliation.

🎥 1–2 Minute Intro Video — optional

Please submit a 1–2 minute video introducing yourself and briefly sharing your relevant eCommerce experience. Please Cover: Your name and location Your relevant eCommerce experience The types of brands, industries, or companies you’ve worked with Your relevant skills and experience for the role you’re applying for The tools or platforms you’re proficient in Why you’d be a strong fit for the opportunity Important: Keep your introduction general and professional. Please do not mention TALO, Jack, a recruiter, or any specific company/client, as your video may be shared across different opportunities. Keep it natural, clear, and conversational — no need to read from a script. 📁 Submission Upload your video to Google Drive and set the permission to “Anyone with the link can view.” ⚠️ Loom links will not be accepted. Paste the Google Drive link into your application.

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Fractional Head of Finance

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