Hiring: Head of Funnel & CRO

About youStep 1 of 3

Full nameEmailPhone — optionalLocation and time zone — optionalLinkedIn — optionalPortfolio — optionalYour CV — PDF please, up to 4 MB; it is read as part of your applicationIntro video — required · a short video of you (1 to 2 minutes), MP4, MOV or WebM up to 100 MB, or a linkor a link anyone can open (YouTube, Vimeo, Loom, or Drive shared as “Anyone with the link”):Why this role? — optional

What is your expected monthly rate in USD?

Give one figure, not a range, as a gross monthly contractor rate. The budget for this role is 5,000–8,000 USD/month.

What is the earliest date you could start?

The brand wants to start ASAP; give a realistic date allowing for any notice or client wind-down.

How many years have you worked in conversion rate optimisation and funnel ownership as your primary discipline?

Count only time where CRO, experimentation and funnel performance were your main responsibility — not adjacent design, development or general marketing roles.

Which best describes your most recent CRO experience?

Pick the single closest match.

What was the largest monthly revenue of a DTC brand whose CRO testing programme you personally owned?

Choose the brand or account where you were accountable for the programme and its results, not one you merely supported.

On subscription funnels, which of the following did you personally own and act on?

Tick only metrics or areas you were directly accountable for, where your decisions changed the number.

Subscription take rate Profit per visitor AOV Post-checkout upsell/downsell sequence Early/zero-day churn First-order refund rate Advertorials and pre-landers Checkout and sales pages Tracking accuracy and test QA None of these

List the brands or accounts you have owned CRO for: brand, your role, dates, approximate monthly revenue and main markets.

Two to five lines is enough. Say clearly what you were personally accountable for in each (for example: "Brand X, Head of CRO, Mar 2022–Jan 2024, ~$3M/month, US/CA, owned testing programme, copy and upsell flow"). If a brand is under NDA, describe the category and scale instead.

Link to an advertorial, pre-lander or sales page you personally wrote that ran at scale.

One URL. If the page is no longer live, link to a PDF, screenshot or archive copy that we can open without a password. You will describe its results in the next question.

Describe the results of the page you linked, then walk us through one real experiment you ran.

For the page: traffic volume, what it beat, and the measurable lift (CVR, AOV or profit per visitor) with dates. For the experiment: the hypothesis, conversions per variant, confidence level, your decision criteria, what you decided, and the business outcome. A failed or inconclusive test is fine if you explain the reasoning.

Scenario: day 45. A post-checkout upsell test has 1,300 conversions per variant and shows +8% AOV and +6% profit per visitor at 92% confidence. But subscription take rate is down 1.4 points on the variant, and 30-day refunds look slightly higher on a much smaller sample. The CEO wants it rolled out this week. What do you do, and why?

One or two paragraphs. Tell us how you would read the data, what you would check or wait for, what you would tell the CEO, and how you would protect subscription economics while still capturing the gain.

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Head of Funnel & CRO

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