Talo is hiring on behalf of a client

Creative Strategist — DTC Meta Advertising

Full-time · Remote, UK/Europe preferred

A confidential search run by Talo for one of its clients. The full brief is shared with shortlisted candidates.

Apply

About youStep 1 of 6

Full nameEmailPhone — optionalLocation and time zone — optionalLinkedIn — optionalPortfolio — optionalYour CV — PDF please, up to 4 MB; it is read as part of your applicationWhy this role? — optional

What is your monthly salary expectation in USD?

Give a single gross monthly figure in USD, not a range. The budget for this role is $4,000–$7,000 USD/month depending on location, experience and demonstrated ability.

What is the earliest date you could start?

If you are serving notice, give the first date you could realistically begin full-time.

Which country will you be working from, and what is your nationality or right-to-work status there?

We need this to set up the correct contract type and working hours. For example: 'Working from Portugal, Portuguese national' or 'Working from the UK, Indian national with a valid UK work visa'.

How much of the UK working day (09:00–17:00 GMT/BST) can you reliably overlap for team and client calls?

The role is remote with a strong preference for UK or Europe. Exceptional candidates elsewhere are considered only with reliable overlap.

Can you commit to this role full-time and exclusively, with no freelance clients or other agency work alongside it?

This is a full-time exclusive position.

How many years have you spent producing paid-social creative for DTC/e-commerce brands specifically on Meta?

Count only paid Meta creative work (concepts, hooks, angles, scripts, static briefs). Do not count organic social, brand campaigns or other channels.

Which best describes your most recent 12 months of work?

Choose the single closest match.

What is the largest number of client accounts you have owned creative strategy for at the same time?

This role owns roughly 5–6 accounts on fixed production rounds.

List the agencies, brands or companies where you did this work, with your role and dates.

One per line, for example: 'Brand/Agency — Creative Strategist — Mar 2022 to Jan 2024 — owned Meta creative for 5 DTC accounts'. Include client names where you are permitted to.

Which DTC categories have you produced Meta creative for?

Select all where you personally built the creative strategy.

Supplements Health and wellness Beauty and skincare Jewellery Apparel and footwear Home and interiors Food and drink Automotive accessories Consumer electronics and gadgets Pet Baby and parenting Other

Which markets have you written and briefed Meta creative for?

Select all that apply.

UK US Canada DACH France Nordics Benelux Southern Europe CEE Australia and New Zealand Middle East Other

Have you personally conceived and briefed Meta ads that beat an existing control ad and unlocked additional profitable spend?

Answer yes only if the concept, hook and angle were yours and you can discuss the account, spend, timeframe and result.

What was the largest monthly Meta ad spend on an account whose creative strategy you owned?

Choose the band for the highest month, in USD. Please be honest — we will ask about the account in interview.

Which parts of the creative process did you personally own, rather than support?

Select only what you did yourself.

Customer psychology and persona research Competitor and Ads Library research Reading Meta Ads Manager and diagnosing performance Concept slates, hooks and angles UGC scripts Static ad briefs Creator briefing inputs Fatigue monitoring and refresh planning Post-launch analysis and documented learnings Presenting strategy to clients or founders Editing or design execution Media buying and budget decisions

Link to your performance proof (screenshots, dashboard exports, a results one-pager or deck).

Use a public or unrestricted link (Drive, Notion, Dropbox). Anonymise client names or figures only where you are contractually required to, and say so in the document. Redacted-but-real evidence beats claims with no evidence.

Link to the finished ads you personally conceived and briefed.

Live ads, video files or static creative — not a mood board. Make sure the link is accessible without a request for permission.

Pick one concept from that work and explain why it won.

Cover: the brand and monthly spend, the research or insight behind the concept, the awareness level and market sophistication you were writing to, the hook and angle, what you beat (the control) and by how much, and how you knew the creative — not the targeting or the offer — drove the result.

Which of these tools have you used regularly in the last two years?

Select all that apply. Honest gaps are fine — thinking from the data matters more than tool lists.

Meta Ads Manager Meta Ads Library Google Docs, Sheets and Slides ChatGPT or Claude Canva Figma Slack ClickUp Notion Windsor.ai or similar reporting tool Motion, Triple Whale or similar creative analytics None of these

How familiar are you with Eugene Schwartz's Breakthrough Advertising and the awareness/sophistication framework?

There is no penalty for honesty here.

Scenario: a jewellery brand spends roughly $180K/month on Meta. Their control ad is 14 months old and still takes 60% of spend, but hook rate has fallen from 3.1% to 1.8% over six weeks, CTR is down and CPA is 22% above baseline. The founder's instruction is 'just make more UGC like the winner'. Your next round is eight concepts, due in ten days. What do you do?

In one or two paragraphs: what you would check in the ad account first, what research you would run, what mix of concepts, angles and formats you would brief and why, and what you would say to the founder about their instruction.

Are you willing to complete a short paid practical evaluation (a research-backed concept slate) as part of the process?

It is time-boxed and paid, and is the final step before offer.

Link to a 1–2 minute intro video.

Record on your phone or laptop, unscripted, in English. Cover: who you are, one Meta concept you are proud of and why it worked, and how you decide what to test next. Upload to Loom, YouTube (unlisted), Drive or Vimeo and check the link is viewable by anyone with it. We are assessing spoken English and clarity of thinking, not production quality.

How did you hear about this role?

Choose one.

Is there anything about your circumstances we should know, or any adjustments you need for the interview process? — optional

Optional. For example notice periods, caring responsibilities affecting call times, or adjustments for the practical evaluation. This is not used to screen you out.

Website

I consent to Talo storing and processing the details I've provided to consider me for this role and, if shortlisted, to present me to its client. I can ask for them to be corrected or removed at any time.