Talo is hiring on behalf of a client

Creative Strategist

A confidential search run by Talo for one of its clients. The full brief is shared with shortlisted candidates.

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About youStep 1 of 5

Full nameEmailPhone — optionalLocation and time zone — optionalLinkedIn — optionalPortfolio — optionalYour CV — PDF please, up to 4 MB; it is read as part of your applicationIntro video — required · a short video of you (1 to 2 minutes), MP4, MOV or WebM up to 100 MB, or a linkor a link anyone can open (YouTube, Vimeo, Loom, or Drive shared as “Anyone with the link”):Why this role? — optional

Total ad spend that has run behind creative concepts you made yourself

In USD, your own concepts only, not the whole account's. This role needs at least $100k.

Highest monthly ad spend of an account you worked on, and your part in it

In USD a month. This role needs at least $1M a month.

Proof of your results: ad account screenshots or reports showing your concepts' performance

Links to screenshots or a results doc. The client asks for: proof of ad spend, ads, ad scripts

Links to creative briefs you wrote

Two or three briefs that went into production.

Links to finished creatives you made (videos or statics)

The ads themselves, with a line on what each did.

What is your expected monthly compensation, in USD?

Base only, before the 3% performance bonus on winners. The budget for this role is $5,000–$7,500/month. Give a single figure or a tight range.

What is the earliest date you could start?

The client is hiring as soon as possible. If you are on notice, give the first date you would genuinely be free.

How many years have you worked as a direct response marketer or creative strategist, in-house at a DTC brand or at a creative/performance agency?

Count only direct response work. Do not count brand, social content, editing or general marketing roles.

Which parts of the creative pipeline have you personally owned, without someone else doing them for you?

Tick only what you did yourself in your most recent role.

Customer research (reviews, Reddit, comments) Finding the angle and avatar Writing the scripts Briefing editors and creators Reading Meta data yourself Making your own kill/iterate calls Editing or design only Working from briefs written by others

List the brands or agencies you have written direct response creative for, with your job title, dates, the product category and who the customer was.

One line each, most recent first. For example: "Brand X — Creative Strategist — Mar 2023 to present — skincare, women 30–55". Make clear where you worked on beauty or on products sold to women.

Have you personally written scripts for a single concept that went on to spend $100K+ profitably, with your authorship verifiable?

Authorship means you wrote it, not that you were on the team. Answer no if you cannot evidence it.

What was the largest monthly Meta ad spend at a brand or agency where your creative was running?

Account-level monthly spend, not your personal winner. Choose the honest option if you never saw the figures.

Share one link to your proof pack: the finished ads, the scripts you wrote, and screenshots of the spend behind them.

A single Google Drive, Notion or Dropbox link, access open to anyone with the link. Label which scripts are yours and include Ads Manager screenshots showing spend, hook rate, hold rate, CPA or ROAS. This pack is checked at stage two, so applications without it rarely progress.

Take one of those winners and explain mechanically why it worked: the customer insight and where you found it, the angle, awareness level and avatar, the hook, and the numbers it hit (hook rate, hold rate, CPA, ROAS, total spend).

Write it yourself, in your own words. Specific mechanics beat polished prose; pasted AI text is easy to spot and is marked down.

Scenario: you ship five net-new concepts for a beauty product on Monday. By Thursday, two are at a 28% hook rate but hold rate collapses after three seconds and CPA is 2x target; one has a weak 15% hook rate but the best ROAS in the account; two have barely spent $200 each. The media buyer is on leave. What do you kill, what do you iterate, what do you leave alone, and what do the next five concepts look like as a result?

A paragraph is enough. We are reading for how you reason from the numbers to a sharper hypothesis, and how independently you decide.

Kindly include your intro video. — optional

1–2 Minute Intro Video Please record a 1–2 minute introduction video. No need to read from a script — we want to see your personality, communication style, and how you present yourself.Video Requirement:📁 Upload the video to Google Drive — Loom links will not be accepted🔗 Set the Google Drive file to “Anyone with the link can view” and paste the link in your applicationKeep your introduction general and professional. Please do not mention TALO, Jack, a recruiter, or any specific company/client, as your video may be shared across different opportunities.What to Cover:1. Introduce yourselfYour name, location, and brief background.2. Why are you a great Creative Strategist?Share your experience, strengths, and what makes you stand out.3. Show your proof of performanceWalk us through the specific eCommerce brands you’ve worked with, the ad spend for each brand, and the results you produced for each one. Keep it concise and focus on your strongest examples.✨ Keep it natural and professional. We want to see you, your thinking, and real proof of the work and results you’ve delivered.

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