Hiring: Creative Strategist

Total ad spend that has run behind creative concepts you made yourself

In USD, your own concepts only, not the whole account's. This role needs at least $750k.

Highest monthly ad spend of an account you worked on, and your part in it

In USD a month. This role needs at least $1M a month.

Proof of your results: ad account screenshots or reports showing your concepts' performance

Links to screenshots or a results doc. The client asks for: Ad account screen shots, produced creatives and concept breakdowns

Links to creative briefs you wrote

Two or three briefs that went into production.

Links to finished creatives you made (videos or statics)

The ads themselves, with a line on what each did.

What is your expected monthly compensation in USD (base)?

The base for this role is stated at $10,000 per month, plus a performance bonus of either 10% of ad spend (capped) or 5% of ad spend (uncapped). Give a single monthly figure in USD.

What is the earliest date you could start?

The client wants someone starting as soon as possible, beginning with a paid two-week trial sprint. Give an actual date, allowing for any notice period.

How many years have you spent concepting direct-response performance creative (VSLs, paid social ads) as your main job?

Count only time concepting and directing ads for paid media, not general video editing or brand content.

Which best describes your most recent role (last 12 months)?

Pick the single closest match.

How much ad spend has run behind creative concepts you personally led in the last 90 days?

Only spend behind concepts you originated or directed, not total account spend you were adjacent to. Be honest — this is verified against your proof pack and in interview.

What is the largest monthly Meta ad spend on an account you worked on?

Monthly spend on the account as a whole, at the time you were working on it.

Which of these have you personally owned in the last 12 months?

Tick only what you did yourself, not what your team did around you.

Concepting and scripting VSLs Directing VSL shoots or talent AI-generated ad concepts (image or video) Briefing and reviewing editors' output Reading Meta data to decide what to scale or kill Using TrendTrack or similar creative intelligence tools Hiring or managing editors None of these

Link to your proof pack: ad account screenshots, produced creatives and concept breakdowns.

One link (Google Drive, Notion, Dropbox) set to open access, containing: Meta ad account screenshots showing spend and results behind your concepts, the finished VSLs and AI-generated ads themselves, and a short breakdown of the thinking behind at least one concept. Applications without this will not progress. Redact client names if you must, but leave spend and result figures visible.

Take one VSL or AI-generated ad you concepted that scaled. Name the brand or company, your role and the dates, the monthly spend it ran behind, the result it delivered, and explain why it worked.

Around 150–250 words. Be specific about the angle, the hook and what the data told you — not the production process. Include the metric you were judged on (ROAS, CPA, hold rate) and the figure.

Your pod's best-performing VSL has carried roughly $120K of spend a week for a month and is now decaying: CPA is climbing and the hook rate has dropped. You have two editors, about an hour of manager time a day, and the account still needs its weekly volume of testable ads. Describe what you do over the next 48 hours and why.

A paragraph is enough. Tell us what you would test, what you would kill, what you would brief each editor to make, and how you would decide — not what you would ask your manager.

I consent to Talo storing and processing the details I've provided to consider me for this role and, if shortlisted, to present me to its client. I can ask for them to be corrected or removed at any time.

Creative Strategist

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