Talo is hiring

Senior DTC Creative Strategist

About the role

This role exists to solve the shortage of creative strategists who can turn customer insight into direct-response advertising that performs on paid social, so that fast-growing DTC ecommerce brands and performance marketing agencies have a steady flow of tested, scalable creative concepts, which results in more efficient paid spend and measurable growth in CPA and ROAS for the brands they serve. Primary outcome: A repeatable flow of direct-response creative concepts, scripts and testing plans that produce measurable improvements in Meta creative performance (spend, CPA, ROAS, CTR, hook rate, conversion rate).

What you'll do

• Conduct customer, competitor and market research that produces voice-of-customer insight strong enough to base new advertising angles on • Develop direct-response concepts, hooks, angles and offers that enter testing and earn meaningful spend • Write UGC scripts, VSLs, advertorials, listicles, landing pages and creative briefs that editors, designers and creators can produce without rework • Analyse Meta creative performance (spend, CPA, ROAS, CTR, hook rate, conversion rate) to determine why advertisements win or lose and decide what to kill, iterate or scale • Build creative testing plans and repeatable strategic frameworks so winning creative is produced consistently rather than by chance • Lead or mentor creative teams and junior strategists in senior and Lead-level roles, so output quality holds as volume grows

What we're looking for

• Experience in one or more of: creative strategy, direct-response marketing, performance creative, paid social advertising or direct-response copywriting • Developing concepts, hooks, scripts or creative briefs, with strong research skills and an understanding of customer psychology • Junior level: 1–3 years of relevant experience and a foundation in direct-response creative, copywriting or paid social • Senior level: 3–5+ years of creative strategy or direct-response experience with performance-focused DTC brands or agencies, plus examples of advertisements that generated meaningful spend or measurable results • Meta creative performance analysis, creative testing and iteration; ideally experience at six- or seven-figure monthly budgets • Working knowledge of formats such as UGC and creator-led ads, talking-head ads, VSLs, statics, animations, AI-generated creative, advertorials, listicles, landing pages and ecommerce funnels across Meta and TikTok • Leadership, mentoring or creative team management experience for Lead-level opportunities

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