Hiring: Creative Strategist

About youStep 1 of 3

Full nameEmailPhone — optionalLocation and time zone — optionalLinkedIn — optionalPortfolio — optionalYour CV — PDF please, up to 4 MB; it is read as part of your applicationIntro video — required · a short video of you (1 to 2 minutes), MP4, MOV or WebM up to 100 MB, or a linkor a link anyone can open (YouTube, Vimeo, Loom, or Drive shared as “Anyone with the link”):Why this role? — optional

What is your expected monthly base salary in USD?

The base starts at a minimum of $5,000/month depending on experience, plus performance bonuses. Give a single figure, not a range.

What is the earliest date you could start?

If you are on notice, give the first date you could realistically begin full-time.

How many years have you worked specifically on direct response ad creative (angles, hooks, scripts, briefs) for paid social?

Count only DR creative work, not general brand, social media or content marketing.

Which best describes your most recent two years of DR work?

Pick the single closest match.

Have you personally written Meta ads that took real spend, and can you show the performance numbers behind them?

Answer yes only if the creative was yours and you can produce spend, CPA/ROAS or hook/hold rate data for it.

What is the largest monthly Meta ad spend that ran behind creative you personally wrote?

Spend on your own ads in a single month, not total account or agency spend.

Which parts of the creative process have you personally owned?

Tick only what you did yourself, not what your team did around you.

Customer research and voice-of-customer mining Angle and concept development Hook writing Full scripts (UGC, VSL, natives) Production-ready briefs for editors Directing editors and creators Editing cuts yourself Reading ad data and deciding what to kill or iterate Statics and image ads Media buying

Share a link to proof of performance: 2–3 winning ads you wrote, with the numbers attached.

A doc, deck, Loom or folder containing the finished ads plus spend, CPA/ROAS or hook/hold rate, and your spend on ads you wrote over the last 30 days and lifetime. Pretty videos with no data will not pass. Make sure the link is publicly viewable.

Take one winner and one loser from that proof. What was the hypothesis behind each, why did the winner win, and what specifically made its hook better than the loser's?

Be concrete: the audience, awareness and sophistication stage, the mechanism, the opening three seconds, and the numbers. Around 200–400 words.

our client sells an antifungal skincare product to people with nail fungus, scalp fungus, fungal acne and athlete's foot. They are Solution Aware, highly sophisticated and burned by products that failed them, and they hide the problem. Give us one concept you would test in your first week, framed as 'I believe X because of Y, and we will test it by doing Z', with the hook line and the format you would brief.

One concept, done properly, beats a list. Tell us where the insight would come from and what result would make you iterate rather than kill it. Around 200–400 words.

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Creative Strategist

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