Talo is hiring on behalf of a client

Senior Creative Strategist

Full-time · Remote with 1-2 days per week in Amsterdam

A confidential search run by Talo for one of its clients. The full brief is shared with shortlisted candidates.

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About youStep 1 of 6

Full nameEmailPhone — optionalLocation and time zone — optionalLinkedIn — optionalPortfolio — optionalYour CV — PDF please, up to 4 MB; it is read as part of your applicationIntro video — required · a short video of you (1 to 2 minutes), MP4, MOV or WebM up to 100 MB, or a linkor a link anyone can open (YouTube, Vimeo, Loom, or Drive shared as “Anyone with the link”):Why this role? — optional

What is your expected monthly gross base salary, in euros?

The budget for this role is €5,000–€7,000 per month base, plus performance bonuses of 2–5% of the ad spend your winning creatives generate. Please give a single monthly figure in EUR (numbers only).

What is your earliest possible start date?

If you are serving notice, give the first date you could realistically begin.

What is your level of spoken Dutch?

This role requires Dutch speakers. Please answer honestly — it is verified at interview.

Can you be on site in Amsterdam 1–2 days per week?

The role is remote for the rest of the week, but the Amsterdam days are fixed.

What is your current working location and right-to-work status for the Netherlands?

We ask only because the contract and the weekly Amsterdam days depend on it.

How many years have you worked specifically in direct-response creative strategy?

Count only years where concepting, scripting and briefing performance ads was your core job — not general brand, social or content marketing.

Which best describes your most recent 12 months of work?

Choose the single closest match.

Have you personally worked on creative for a supplement, nutrition or health-products brand?

This is a hard requirement for the role. Name the brand in the next question if yes.

List the brands, agencies or companies where you did direct-response creative work, with your role and dates.

One per line, for example: Brand name — Senior Creative Strategist — Mar 2022 to Nov 2024 — supplements, Meta. Flag clearly which were supplement or health brands.

Which markets have you produced winning direct-response creative for?

Select all where your ads actually ran at meaningful spend.

Netherlands Belgium Germany UK and Ireland Nordics France Southern Europe United States Canada Australia and New Zealand Other

What is the largest creative team you have personally led or directed?

Direct creative leadership of editors, designers or creators — not headcount you sat next to.

Have you personally concepted ads that became top spenders in a Meta account at profitable ROAS?

We mean creative you wrote or briefed yourself, not work your team produced without you.

What is the largest monthly Meta ad spend an account you supported was running while your creative was in it?

Monthly spend on the whole account, in USD. Choose the honest option if you never saw the account-level numbers.

Which parts of the creative process did you personally own, end to end?

Select only what you did yourself, not what the wider team covered.

Customer and review mining research Competitor and market analysis Creative hypotheses and angles Scriptwriting Creative briefs for editors Directing editors and giving feedback Meta creative performance analysis Iteration on winners Offer and funnel positioning Creative systems and process design

Link to proof of the performance you claim above.

For example a dashboard screenshot, Meta Ads Manager export or creative report, with sensitive figures redacted if needed. Use a public Google Drive, Dropbox or Notion link and check the sharing permissions.

Link to the finished ads themselves.

A folder, reel or portfolio page with 3–5 direct-response video ads you concepted or scripted. Make sure the link opens without a login request.

Take your single best-performing ad and explain why it won.

Around 150–250 words. Cover the customer insight behind it, the hypothesis you tested, what the data told you, and how you iterated on it afterwards. Please write it yourself — pasted AI copy is easy to spot and counts against you.

Which of these tools and systems have you used regularly?

Select all you could use on day one without training.

Meta Ads Manager Creative reporting dashboards (e.g. Motion, Atria) TripleWhale or Northbeam AI copywriting tools Briefing systems (Notion, Asana, ClickUp) Figma or Canva Premiere Pro or CapCut Review and customer research mining tools

Scenario: you joined six weeks ago. Your pod has shipped 40 new concepts. Two hit target ROAS at meaningful spend, then both decayed within ten days, and the account owner wants to pause your testing budget and put the money back into last quarter's evergreen ads. Media buying says the fatigue is a creative problem; you suspect the winners were angle-led, not format-led. What do you do in the next week, in what order, and what would make you agree the budget should move?

One or two paragraphs. We are reading for how you diagnose, what data you would pull, and how you argue your case without becoming attached to the ideas.

Are you willing to complete a short paid creative strategy assessment as part of the process?

It is a scoped task, briefed clearly and paid at a fair rate, usually finished in two to three hours.

Link to a 1–2 minute intro video.

Record on your phone or laptop, no editing or production needed. Tell us: who you are, the supplement or DTC brand you did your best creative work for, one creative pattern you have seen win repeatedly, and why this role. Upload to Loom, YouTube (unlisted) or Drive and set the link so anyone can view it.

How did you hear about this role? — optionalIs there anything we should know to make the process work for you, or any context about your application you would like to add? — optional

Optional. For example adjustments for interviews or the assessment, notice period constraints, or a gap you would rather explain up front. Share only what you are comfortable sharing.

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I consent to Talo storing and processing the details I've provided to consider me for this role and, if shortlisted, to present me to its client. I can ask for them to be corrected or removed at any time.